Projects
01 Ottawa Tourism – Website Design
02 Asuquomo – Visual Design
03 uOttawa – Motion Graphics
04 Makenda Fitness – Brand Identity
05 Amazon Café – Creative Direction
Website Design, User Experience Design, Copywriting
This Ottawa tourism website redesign addresses key usability issues by streamlining navigation, reorganizing content into logical groups, and refining the color palette. Excessive linking and information overload have been replaced with intuitive menus and a calming teal primary color, while the iconic red remains as an accent.
[1] A homepage design that is centred around each of Otawa's four distinct seasons.
[2] Layout giving prominence to the current City of Ottawa campaign videos.
[3] Zoom hover effect: Images.
[4] Streamlined navigation: The information architecture has been restructured to prioritize clear and intuitive navigation.
[5] Content reorganization: The events calendar and overall website content has been reorganized into logical, user-focused groups.
[6] Hover effect: Text over image assets.
[7] While keeping the iconic Canada red as an accent, a calming teal has been introduced as the primary colour, reducing visual strain and enhancing accessibility.
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